Most nations have coffee drinkers, but not every region of the world has what could be called an authentic “coffee culture.” Even in places where some of the world's highest quality coffee is produced, like India and Sri Lanka, only today is a real culture beginning to build up around the beverage. Considering that India is one of the globe's biggest coffee exporters, it does seem a bit ironic that the subcontinent is just now starting to discover quality coffee to the same extent as consumers in the U.S., U.K., and Japan. While cities like New York, Tokyo, Los Angeles, London and others are hubs for exotic coffee shops, K cups® , and all forms of single serve coffee, areas like North Africa are just coming around.
India and Sri Lanka hopping on the quality coffee bandwagon
Chai and Tea are the traditional drinks of India, but coffee is not unknown. Especially in the southern part of the nation, coffee can be found at most retail locations. But tea rules the beverage world in India, and has for centuries.
Even so, India is a major grower and exporter of coffee. For many, Indian Coffee is known for its full-bodied flavor and rich undertones. Young people in cities like New Delhi and Mumbai are beginning to experience a virtual coffee revolution, augmented by chains like Café Coffee Day, which has hundreds of stores around the country.
Socializing at coffee shops is the big trend for young adults in India these days, where couples and groups often huddle around cups of exotic coffee and K cups® . Giant corporations are happy to cash in on the growth of coffee culture in India, with firms like Costa, Starbucks, and even McCafe already taking part in the quality single serve coffee craze.
Sri Lanka, on the southeast side of India, has a slightly different story. Once a major coffee producing nation, Sri Lanka is truly part of the global tea economy. However, exotic coffee and single serve coffee products have made inroads. The Coffee Bean is a Western franchise that has had a measure of success, primarily in Columbo, the nation's capital.
For special occasions, Sri Lankans sometimes drink a home-grown version of iced coffee that usually goes by the name “ice coffee.” It contains instant coffee, milk, condensed milk, sugar, water, and vanilla extract. But for many Sri Lankans, this very high-quality coffee is the only form of coffee they've ever tasted!
Coffee Culture in North Africa
With the advent of the Internet and a one-world mentality, coffee culture is spreading rapidly in North Africa, even to locations where it was not known before, like Lagos, Nigeria and Kinshasa, Congo. The key to the rapid growth is the availability of quality coffee and social gatherings that feature exotic coffee. Another push to the trend is the retail marketing of single serve coffee, primarily quality K cups® and similar products. Cairo has long been one of the most Westernized cities in Africa, but coffee culture is still relatively new there.
The Future of Coffee in India, Sri Lanka, and North Africa
In a way, modern technological culture is built on coffee drinking, and as computer connectivity makes the world an increasingly smaller place, coffee culture is in a strong growth cycle that has just begun. Citizens of North Africa, Sri Lanka, and India will soon be even more familiar with products like K cups® and single serve coffee. The convenience of these coffee delivery forms helps continue the exponential growth of coffee drinking around the world. Retail chain stores that sell exotic coffee and high-quality coffee are regularly adding stores in Africa and elsewhere.
Wherever people live and work, coffee follows.