I recently had the opportunity to do a review of a coffee brand called Cafe Joe. Admittedly, when I first heard the company name, I was expecting a regular but quality cup of … well, “Joe”. Turns out I was wrong in my assumptions, and my experience with Cafe Joe coffee has taught me never to judge a book by its cover (or in this case, a coffee company by its name.) The company offered to send me their coffee in exchange for an objective take on their product. For this Cafe Joe review, I sampled their Brazilian Single Origin Medium Roast brew.
For those who may not know, single origin coffee as opposed to blends are sourced from a particular farm located in a specific region. Usually of a superior quality, the single origin coffee designation also suggests that the coffee is fully traceable so customers know exactly where their coffee came from. Cafe Joe offers a wide variety of single origin brews as well as premium blends. All of their coffee is 100% certified Kosher coffee and their brews are available in various delivery forms including K-Cups, Whole Bean, and Nespresso Pods.
As a long-time coffee lover, I know coffee reviews are highly subjective so it's always important to provide some context. My taste profile is best described as being partial to smooth and strong medium roasts. While I appreciate the subtle fruity notes typically found in Third Wave Coffee, I'll almost always prefer a rich and potent brew without the frills. I drank this coffee over the course of a full week to ensure I was well-acquainted with its flavor.
The rich aroma of Cafe Joe's Brazilian Roast literally jumps out of the bag. I took its strong and highly fragrant smell as a sign of good things to come. The beans offered a distinctly deep scent that brought a smile to my face. Science has shown that our olfactory senses are intimately connected with our taste buds. That being the case, it's no wonder that many coffee lovers care just as much about the smell of their coffee as they do its taste.
Cafe Joe Coffee Review: Taste
To cut right to the chase, Cafe Joe's Brazilian Single Origin brew is mind-bogglingly smooth. There was no bite in the aftertaste and its velvety texture was a joy to experience. For all its smoothness, I still savored its subtle, sweet, and delicate flavor. It's a testament to the brew's well-balanced / mild taste and I was surprised by just how good this coffee was. The coffee notes listed on their site were fairly accurate although I didn't notice any hints of vanilla nut. This was likely due to the fact that my palette simply was not refined enough to discern it. Nonetheless, the flavor and body of this coffee left a very favorable impression on me along with the family members who tried it as well. It's worth mentioning that my family members have taste buds that qualify them as true coffee snobs so obtaining their endorsement of any coffee is no easy feat.
If you're a fan of a smooth, strong, medium roast this is certainly a grand option.
One interesting note about this review was that I tasted this coffee without knowing its price beforehand. After a week with this fine brew, I estimated a 1lb bag would cost anywhere between $15 – $20. So you could imagine my surprise to learn that it was being sold at an almost unheard of price of $5.99/lb currently on sale for $3.99.
Most people have heard the old adage of “you get what you pay for“. I'd say 99% of the time, that's true. However, in the case of Cafe Joe coffee, I think you get far MORE than you pay for. How they are able to source such distinctly high-quality coffee and sell it at such an attractive price point is beyond my understanding. Perhaps it's because they roast their coffee in Israel where they can save on supply chain costs. As I just said, I have no clue. But one thing I do know is that they've produced an amazing brew for an unbeatable price.
In my opinion, there's no better coffee for your buck than Cafe Joe.